Alpha Translations Canada Inc. - Interview with CityTV!
Alpha Translations Canada Inc. was pleased to welcome Reid Wilkins, Associate Producer at CityTV in, our office last month.
Our President & CEO, Michèle Hecken, took this opportunity to tell Reid the interesting story about how our company came to be about 15 years ago and to give the viewers a little peek into how a translations agency works.
We hope to be able to show you the complete interview in our next newsletter, so stay tuned!


Alpha Translations Canada Inc. on the road:
Your AlphaPoints rewards for the month of October!
Once again we have chosen fabulous rewards for the month of October. Please do not hesitate to send us feedback and suggestions for all future rewards. After all, these are meant for you!
For all our new clients and newsletter-newcomers click here for an overview on how our fantastic AlphaPoints program works...
This month you can redeem as little as 500 AlphaPoints for either a Belkin Universal TuneCast or a CAD$50 Amazon gift certificate. The Belkin TuneCast Universal connects to any MP3 player or portable DVD player through the 3.5mm headphone jack. It plugs into the lighter outlet of any car, boat, or RV, and never needs batteries. Select a vacant FM station between 88.1 - 107.9MHz and your MP3 or DVD player will be playing through your stereo.*
If your AlphaPoints account reaches 1000 points in October 2009, you can choose between an Apple 4GB 4th Generation iPod Shuffle or a CAD$100 Amazon gift certificate. Released 15 Sep/09, now available in a variety of colours, the new iPod Shuffle packs 4GB of storage, easier access to controls, multiple playlists, and a cool feature called Voice Over that tells you the artist and song name, the playlist name, and even when the Shuffle is running low on battery power. It also comes complete with a sleek stainless steel clip.*

AlphaPoints participants whose account has a credit balance of less than 500 points at the end of a month can take advantage of our discount offer:
For every 200 points, we will give you a 1% discount on all orders placed during the following month (maximum discount is 2% with 400 points). Please always indicate your AlphaPoints number when placing an order.
Of course we are also grateful for referrals!
Do you know five business people who require translation services but are not yet clients of Alpha Translations Canada Inc.? If you recommend our company and forward your business associates' contact information including business address and telephone number to tsharkey@alphatranslations.ca, we will thank you with an Amazon gift certificate.*

*While supplies last. If a reward is out of stock, we will contact you and let you decide whether you would like to wait for a new shipment or prefer to select another article of equal value.
Disclaimer: AlphaPoints have no cash value. Any points not redeemed for a reward within 30 days from the date on which the account statement is sent out will automatically expire, unless Alpha Translations Canada Inc. has published information to the contrary through its communication channels. AlphaPoints cannot be carried over to the following month.
The detailed Terms and Conditions of our reward program can be found at www.alphatranslations.ca
We are pleased to hear all the positive comments and the great responses to our newsletter as well. Should you have a topic you want to hear more about, please let us know and we will be happy to consider it for our upcoming newsletter issues.
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Did you know...?
• Alpha Translations Canada Inc. can translate your projects into various different languages!
• Alpha Translations Canada Inc. is a sponsor at this years' Juve-Awards in Frankfurt, Germany!
• Alpha Translations Canada Inc. still works with many of the same translators that started with us 15 years ago!
• Alpha Translations Canada Inc. has turned around projects with a volume of 800 pages within 5 days!
Cultural Guides
This month we would like to introduce a new column to our newsletter. Our "Cultural Guides" are designed to help the international traveller understand other cultures and their conventions so that nothing stands in the way of a successful business meeting! We will introduce a different country every month and since Alpha Translations Canada Inc. has close ties with Germany we would like to start there...
Making Appointments
Never underestimate the importance of punctuality in German business culture. Arriving even five to ten minutes later than the appointed time is perceived as late, especially if you are a subordinate. Fifteen minutes would be considered a very serious faux pas and could mean a shaky start to any potential business relations.
Be prepared to make an appointment for most things.....
Make your appointments well in advance. Give at least one or two weeks notice for an appointment made by telephone; allow at least a month for an appointment made by mail. If you don't have much preparation time, it's sometimes possible to arrange for a brief, introductory meeting within a few days' notice.
If you must be late for any reason, it's important that you call and notify the person who is expecting you. Moreover, you should give a plausible explanation for the delay.
The preferred times for business appointments are between 10:00 a.m. and 1:00 p.m. or between 3:00 p.m. and 5:00 p.m. Avoid scheduling appointments on Friday afternoons, as some offices close by 2:00 p.m. or 3:00 p.m. on Fridays....
Guidelines for Business Dress
You will notice in both social situations and on a daily basis that Germans tend to "dress up" much more than, for example, North Americans when they go out. This goes as much for walking the dog or shopping at the supermarket as for going to restaurants and cafes. Dress shoes worn with jeans and a tastefully-coordinated ensemble is quite normal for adult men and women. So when you receive an invitation stating "informal" dress, don't assume you'll be welcome arriving in a T-shirt and sweatpants....
General Guidelines
"Small talk" with strangers does not have a significant social function in German culture as it does in very relationship-oriented cultures [e.g. Mediterranean, South American, African, Middle Eastern countries] or the large immigration countries.
Be prepared to take the first step as the newcomer to introduce yourself to an established group when you arrive in a new environment. Unless you are specifically invited to join a group, do not automatically expect the established group to send out the "welcome wagon"....
Welcome Topics of Conversation
Giving compliments is not part of German business protocol and can often cause embarrassment and awkwardness. Employees would, of course, be appreciative of praise from superiors, but do not expect it. Compliments, especially from strangers or very casual acquaintances can, in fact, be taken with suspicion ["What does he/she really mean to say or want?"].
Germans traditionally use "Wie geht es Ihnen?" ["How are you?"] as a literal question that expects a literal answer, in contrast to the common English usage of "How's it going?" to simply meaning "Hi". It may, therefore, be considered strange or superficial to ask the question and keep on moving without waiting for an answer. Many people, when asked, will, in fact, give you a very detailed answer, including why they are not doing well at that moment!
Sports, particularly soccer [the national sport], travel, recent holidays, current events, politics [if you know what you're talking about], work and professions, your previous experiences and travels in Germany and other parts of Europe [just make sure you know your geography!].
Among those who imbibe, beer is often a good topic of conversation. Germany produces some of the finest beers in the world, and seasoned drinkers enjoy comparing and contrasting the qualities of the various brews available.
Topics to Avoid
Personal questions [especially salary, cost of personal objects] among people you don't know or know well, especially in a business environment [work and family life are usually kept separate].
Please click here to read the complete German Culture Guide!
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